Whether you want to increase visibility in search results, boost website traffic, or earn more revenue online, we can help. We’ve helped clients improve conversion rates, rank sites for hundreds of keywords, and even bounce back from penalties. Increase the odds of appearing in these zero-click snippets by creating high-quality content that answers the search query. Format your content to make it easy for search engine crawlers to find this answer. One way to target the BHS Links People Also Ask section, for instance, is by creating an FAQ section with short, succinct answers that are easy for Google to excerpt.

Defining URL parameters in GSC

In general, the easier a link is for anyone to get, the less likely Google is to value it. Because it’s easy to mess up, it’s important to verify your structured data using a tool specially built for the purpose. Two of our favorites are the Schema Markup Validator and Rich Results Test.

• These four strategies can help you get things started but keep in mind link building is often a long, hard process.
• You can earn coverage and backlinks from reputable media outlets and industry publications by providing valuable insights, expert opinions, or original research.
• It is a set of rules for optimizing your website to achieve higher rankings in search engine’s organic results.

Optimize your images

They aim to provide users with the most relevant answers or information. Then, they evaluate available alternatives based on reviews or social media hype before inquiring with a company directly. But this happens after they’ve exhausted all information sources.

It would be smarter to pick a keyword with less web traffic if it’s more aligned to your conversions. Higher search volume means more potential traffic to your website, but high volume keywords can often be more competitive as well as more broadly targeted. The best infographics include data on a certain topic or simple and applicable ways to solve a problem. Consider titles like “10 ways to keep your lawn green” or “Data that proves the power of Facebook Ads.” Images are one of the most effective types of content.

How does SEO work?

A good SEO audit tool such as Moz Pro’s Site Crawl will find issues such as broken pages, links that don’t work, duplicate content issues, and other technical SEO problems. Other good crawlers we recommend include Screaming Frog and Sitebulb. To be clear, registering your site with search engines doesn’t necessarily get you more traffic, but it can give you access to special tools to help you get there. Search engines like Bing and Google offer a wealth of information about your website that you simply can’t get anywhere else. This data often includes the keywords you rank for in search, how each search engine crawls your site and more.